The Sinister Story
The World's First Hardcore Food Co.
Launched in 2017 at the biggest fitness expo The Arnold Classic, Sinister Labs was founded by industry pioneer Scott James. James who previously owned the largest sports nutrition supplement company in the world took all his experiences in creating “World’s First” products, building creative brands, and connecting with industry leaders across the world to start this new venture.
The world has never seen anything like the products created by Sinister Labs… ranging from the first caffeinated flavored spreads, to the tastiest protein cookies, and sugar-free syrups! James is considered one of the few experts in the Fitness and Nutrition Industry and has an ability to identify what is missing in the market which prompted him to design the first hardcore functional food company. Aimed to give you better options, Sinister Labs has all your “cheat” treats covered without the guilt!
To top it off the marketing and brand design have a flare of Psychobilly Art that make it stand out from the rest and create a buzz and excitement that makes the product truly unique. This imaginative marketing strategy has given life to “Benny” who will be synonymous with the Sinister Labs Brand.
Scott and his team are beyond excited to show the world what Sinister Labs is all about!